ISP Edition

Sell the connection. Then keep the subscriber.

Built for internet and broadband providers: a sales pipeline that survives a site survey and an installation, recurring renewal journeys that arm themselves every cycle, and a support desk that can tell a fault from a sale. Every channel, WhatsApp, Messenger, Telegram, website chat, Email and SMS, in one Customer Care Inbox.

The thing every generic CRM gets wrong about an ISP

Your inbox is not full of buyers. It is full of subscribers, outages, slow lines, expired bundles, “how do I pay?” forty times a day. A tool that reads paying as buying pages your sales team about a renewal. This edition is built the other way round.

What it achieves

Six things this does for your network

1. Capture new-connection demand

Coverage checks, package questions and “do you reach my estate?” arrive from every channel into one inbox, scored for real buying intent rather than volume.

2. Survive survey and install

The two field visits a connection cannot skip are stages on the board, not notes in someone's phone. A lead at Site Survey is visible, assignable and chaseable.

3. Get paid on time, every cycle

Renewal, bill and contract journeys are recurring, move a subscriber's renewal date forward when they pay and the next cycle arms itself automatically.

4. Handle faults as faults

Nine ticket categories split by what the fix is, not by how upset the subscriber sounds, so “no internet” reaches the network team and a billing dispute reaches accounts.

5. Warn a whole coverage area at once

A broadcast is as often an outage or maintenance notice as a promotion. Segment by coverage area and tell an estate before its subscribers tell each other.

6. Cut churn before it happens

A dedicated Retention queue for cancellations, downgrades and subscribers thinking of leaving, plus a win-back journey for the ones who already did.

Buying intent

A renewal is not a sale

This is the one rule the ISP Edition is most opinionated about, and the reason it opts out of the platform's shared lead phrases entirely. Support and renewals are named as Cold explicitly rather than left to a model to infer.

Hot

A new connection they want now, asking for installation cost, a survey date, or how soon you can come.

“How much to install fibre at my shop, and can you come this week?”

Warm

Genuine interest in a new service, coverage checks, package comparisons, speeds and prices, without a commitment yet.

“Do you cover Sinkor? What speeds do you offer for business?”

Cold

An existing subscriber: an outage, a slow line, an expired bundle, a payment. Real work, but not a sale, and Sales is not paged.

“My internet is down since morning. How do I pay for this month?”

Why the ISP has its own phrase list

The platform ships a shared list of buying phrases built around paying, and in a hotel, “how do I pay?” is a buyer. In an ISP's inbox it is a subscriber renewing, dozens a day, and every one would page Sales as a hot sale. The ISP Edition opts out of the shared list and carries its own price phrases instead.

Sales Leads, enquiry to live service

Connected means what Booked means elsewhere: this one converted. Cancelled is kept separate from Lost, because a failed survey or a customer who backed out after agreeing is worth telling apart from a deal you never had.

1New Enquiry 2Contacted 3Quote Sent 4Site Survey 5Installation Booked 6Connected 7Lost 8Cancelled
ISP dashboard

Sales, Field Service, Billing and Support on one screen

Four teams, four sets of numbers, one page, each tile opening the list behind it, each figure labelled with where it came from, all exportable to CSV.

1,248
Active subscribers

Account status Active across every segment. staff

$31,200
Monthly recurring revenue

Built from the monthly fee your team records per subscriber. staff

64
Renewals due in the next 7 days

Renewal date inside the window, so billing can work it now. staff

37
Subscribers in arrears

Payment due date passed with nothing recorded. staff

9
Surveys due

Booked site surveys in the next seven days. staff

6
Installing today

Installations scheduled for today. staff

14
Leads at Site Survey

Sales leads sitting on the board's survey stage. measured

52
Open tickets

Support tickets not yet resolved or closed. measured

8
Urgent or high

Open tickets at the top two priorities. staff

4h 12m
Average time to resolve

Measured from when the ticket was raised. measured

Figures shown are illustrative.

Numbers you can defend

Every figure tells you where it came from

Monthly recurring revenue built from a staff-typed monthly fee is not the same claim as a delivery receipt, and the dashboard says so. Each metric carries its own source, on screen and in the export.

  • Measured
    The system watched it happen. Timestamps and delivery receipts.
  • Staff
    A person set it by hand. Only as current as billing keeps it.
  • Inferred
    A model's reading of the wording. Not a fact the subscriber stated.
Subscriber Journeys

Nine journeys, and three of them recur

Each keys off a date on the subscriber's own record, enquiry, survey, installation, activation, renewal, payment due, contract end, cancellation, so it fires per subscriber, not per campaign.

After an enquiry

New Connection Follow-up

First contact when someone asks about a new connection, then a nudge while it is warm.

Before a booked survey

Site Survey Reminder

Reminds the customer of the visit so the technician does not arrive at an empty house.

Around installation day

Installation Day

Prepares the customer for the install, access, power, who to expect.

On activation

Welcome & Onboarding

Welcomes a newly connected subscriber. Marking a lead Connected sets the activation date for you.

Around the prepaid expiry · recurring

Subscription Renewal

Reminders before and after expiry. Move the renewal date forward when they pay and the next cycle arms itself.

Around the bill date · recurring

Bill Payment Reminder

For subscribers billed in arrears. Move the payment due date forward each billing cycle.

Before contract end · recurring

Contract Renewal

For fixed-term and business contracts. Moving the end date forward at renewal arms the next term.

Once settled

Referral Request

Asks a happy subscriber to refer a neighbour. Withheld from anyone with an open ticket.

After cancellation

Win-Back

For subscribers who left. Clear the cancellation date if they come back.

How recurring journeys work, and what your billing team must do

A journey assignment is unique per subscriber, so a renewal reminder would otherwise run once per subscriber, ever. Recurring journeys start a fresh cycle when the anchor date moves forward. The operational consequence is simple and worth saying plainly: billing staff must move a subscriber's renewal date forward when they renew, or the post-expiry reminder goes to somebody who has already paid.

Teams & routing

The message reaches the team that can fix it

Six teams ship with routing keywords already written. “No internet” goes to Technical Support, “reconnect me” goes to Billing, “I want to cancel” goes to Retention, and Customer Care holds the front line for anything unrouted.

  • Sales
  • Installations & Field Service
  • Technical Support
  • Billing & Accounts
  • Retention
  • Customer Care

21 subscriber fields

Account number, connection type, plan and speed, billing cycle, monthly fee, outstanding balance, service address, coverage area, router serial, account status, plus the eight dates the journeys key off.

8 subscriber segments

  • ✓New enquiries · Survey & installation queue
  • ✓Active home · Active business
  • ✓Enterprise & corporate accounts
  • ✓Overdue or suspended · Cancelled / churned · Resellers & agents

9 support ticket categories

  • ✓No internet / outage · Slow or unstable connection
  • ✓Billing & payments · Installation & relocation
  • ✓Router & equipment · Plan changes & upgrades
  • ✓Wi-Fi coverage & setup · Cancellation request · Other

Seven connection types, no invented packages

Fibre (FTTH), fixed wireless, 4G / LTE, 5G, satellite / VSAT, DSL / copper and dedicated leased line ship as a dropdown. Your plans deliberately do not, every ISP's catalogue is its own, and a shipped list of invented package names would be wrong everywhere. You enter yours, and the AI and the value estimates read from it.

Support AI

First-line support that never sleeps, and never oversells

Train it on your packages, coverage, router setup steps, payment methods and the twenty questions your care desk answers every day. It answers from that material, and it does not treat a renewing subscriber as a new sale.

  • ✓Plans, speeds and prices from your own price list, nothing invented
  • ✓Router, Wi-Fi and payment walkthroughs answered at 1am without a technician
  • ✓Every AI reply is badged, and the AI is tracked as its own agent in reports
  • ✓An agent takes over any chat in one tap, without switching the AI off elsewhere
  • ✓Account and payment numbers are masked before the AI ever processes a message

The guardrail applies here too

Every inbound message is checked against a fixed emergency keyword list before the AI sees it, a downed line reported as a live electrical hazard is not a chatbot's conversation. The automated reply is blocked and a person is alerted. The check is not AI-driven, so it still answers when an AI provider is slow or offline, and it is never gated behind a plan.

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Vocabulary

Screens your care desk can read without translating

The record is called a Subscriber whether it is a prospect or a ten-year account, the same row moves from enquiry to active service, and ISPs already say subscriber for all of it.

Two words chosen carefully: outbound messages are Subscriber Broadcasts, not campaigns, because yours are as often an outage or maintenance notice as a promotion. Issues are Support Tickets, because that is what every ISP support desk calls them, and most are faults, not grievances.

  • Contacts→Subscribers
  • Contact Groups→Subscriber Segments
  • Chat Inbox→Customer Care Inbox
  • Drip Sequences→Subscriber Journeys
  • Complaints→Support Tickets
  • Touch AI→Support AI
  • Broadcasts→Subscriber Broadcasts
  • Custom Fields→Subscriber Fields
  • Reports→Subscriber Analytics
  • Booking Leads→Sales Leads
Questions

ISP FAQ

No. It does not provision service, meter usage or take payment. It is the communication and lifecycle layer beside whatever you already run, it captures the enquiry, works it through survey and installation, reminds the subscriber when a renewal is due, and routes the fault to the team that can fix it.
Because the shared list is built on paying, and in an ISP's inbox paying is a subscriber renewing rather than a customer buying. Left switched on, every “how do I pay?” would page Sales as a hot sale, dozens a day. The edition carries its own price phrases and names support and renewals as Cold explicitly.
The post-expiry reminder goes to a subscriber who has already paid, which is the one message that erodes trust fastest. That is why recurring journeys key off the anchor date moving: keeping the renewal date current is a billing habit the edition depends on, and we say so during onboarding rather than after.
Yes. Coverage area is a subscriber field, free text, because every network is divided differently, whether by estate, tower, OLT or zone, and broadcasts target a segment. Planned maintenance on one OLT reaches only the subscribers behind it.
Yes, with two separate journeys. Subscription Renewal keys off a prepaid expiry date; Bill Payment Reminder keys off a postpaid due date. Billing cycle is a field on the subscriber, so a mixed base is normal rather than a workaround.
No. It is included on the standard plans, your plan decides channels, team size and stored records, not which edition you run. See pricing, or talk to us about a network-sized arrangement.
Get started

Win the connection. Keep the subscriber.

Start the free trial and have the sales board, the renewal journeys and the support queues running this week, or book a walkthrough with your own network in mind.