One platform. Your industry's words.
Touch SMS ships as four editions of the same product. Tell us your industry when you sign up and the workspace renames itself, seeds the fields and automations your sector actually uses, and switches on the screens that only make sense for you. Same inbox. Same channels. Same price.
An edition is not a different product
It is the same platform, dressed for the job. Nothing is re-installed, nothing is migrated, and you can change your mind later without losing a single conversation.
Pick your industry at signup
Choose your business category when you register and the edition is selected for you. A super admin can set or change it later from your tenant settings.
The workspace re-words itself
Contacts become Guests, Students or Subscribers. Groups become Segments, Cohorts or Subscriber Segments. Your team reads the screens in the language they already speak on the floor.
Your sector's content is seeded
Custom fields, segments, issue categories, routing departments and a full set of ready-written message journeys are created on day one, editable, not locked.
Four editions, one subscription
Every edition carries the whole platform. What changes is the vocabulary, the extra screens and the automations that ship ready to run.
Hospitality Edition
Hotels, lodges, resorts, guest houses, serviced apartments and short-stay rentals.
Turns guest messages into a booking pipeline, runs the stay from pre-arrival to review request, and keeps the AI away from a safety message.
- Contacts→Guests
- Chat Inbox→Guest Inbox
- Drip Sequences→Guest Journeys
- Complaints→Guest Issues
- Touch AI→Concierge AI
Higher Education Edition
Universities and colleges marketing, admissions and registry working the same funnel.
Scores enquiries by application intent, moves applicants from prospectus to enrolment, and chases the deadlines that decide whether a student actually registers.
- Contacts→Students
- Chat Inbox→Enquiry Inbox
- Drip Sequences→Student Journeys
- Complaints→Student Cases
- Touch AI→Admissions AI
ISP Edition
Internet and broadband providers running connections, installations, renewals and support.
Takes a new connection through site survey and installation to a live service, then keeps the subscriber paying with recurring renewal journeys.
- Contacts→Subscribers
- Chat Inbox→Customer Care Inbox
- Drip Sequences→Subscriber Journeys
- Complaints→Support Tickets
- Touch AI→Support AI
Not in one of these three?
The Standard edition is the product with no industry wording and no seeded content, the unified inbox, six channels, Touch AI, campaigns, drip automation and the full reporting suite, in plain business English. Retail, finance, healthcare, NGOs, logistics and professional services all run on it today. The safety guardrail on the AI is switched on for every edition, including this one. See the standard feature set →
What each edition adds
Everything below the first group is shared. The differences are the words on screen, the pipeline stages, and the handful of screens that only exist where they earn their place.
| Standard | Hospitality | Higher Education | ISP | |
|---|---|---|---|---|
| Vocabulary | ||||
| A person is called | Contact | Guest | Student | Subscriber |
| A group is called | Group | Guest Segment | Cohort | Subscriber Segment |
| The AI is called | Touch AI | Concierge AI | Admissions AI | Support AI |
| An issue is called | Complaint | Guest Issue | Student Case | Support Ticket |
| The inbox is called | Chat Inbox | Guest Inbox | Enquiry Inbox | Customer Care Inbox |
| Pipeline | ||||
| Lead detection & Hot / Warm / Cold scoring | — | ✓ | ✓ | ✓ |
| Pipeline board | — | Booking Leads | Admission Enquiries | Sales Leads |
| Pipeline stages | — | 8 | 9 | 8 |
| Hot-lead hand-off department | — | Reservations | Admissions | Sales |
| Price list used for value estimates | — | ✓ | ✓ | ✓ |
| Seeded on day one | ||||
| Custom fields | — | 13 | 21 | 21 |
| Segments / cohorts | — | 6 | 9 | 8 |
| Issue categories | — | 9 | 9 | 9 |
| Routing departments | — | 8 | 6 | 6 |
| Ready-written message journeys | — | 9 | 8 | 9 |
| Recurring journeys (renewals) | — | — | — | ✓ |
| Extra screens | ||||
| Industry dashboard | Standard | Hotel | Recruitment | ISP |
| People screen | — | Guests: arriving / in-house / departing | Students | — |
| Industry settings screen | — | Hotel Settings | Admissions Settings | ISP Settings |
| Shared by every edition | ||||
| Six channels & unified inbox | ✓ | ✓ | ✓ | ✓ |
| AI auto-reply trained on your own material | ✓ | ✓ | ✓ | ✓ |
| Emergency guardrail on the AI | ✓ | ✓ | ✓ | ✓ |
| Departments, keyword routing & shift roster | ✓ | ✓ | ✓ | ✓ |
| Speak-Up anonymous reporting | ✓ | ✓ | ✓ | ✓ |
| Campaigns, templates, drip automation | ✓ | ✓ | ✓ | ✓ |
| Reporting with every figure labelled by source | ✓ | ✓ | ✓ | ✓ |
Counts are what the edition seeds on day one. Every field, segment, category, department and journey is yours to rename, rewrite, add to or delete, the preset is a starting point, not a cage.
The parts that never change
An edition changes what your team reads and what runs automatically. It never changes how your data is held, who can see it, or what the AI is allowed to answer.
The safety guardrail is not an industry feature
Every inbound message on every edition, including Standard, is checked against a fixed emergency keyword list before the AI ever sees it. On a match the automated reply is blocked and the message goes to a person. The check is deliberately not AI-driven, so it still answers when an AI provider is slow or offline, and it fails toward the human. It is never gated behind a plan.
About the editions
Start in the language your team already uses
Pick your industry at signup and the workspace is ready before your first message. Or book a demo and we will walk your team through the edition that fits.