Platform features

Everything you need to reach, reply and report

Six channels, one inbox, an AI teammate, and the campaign tools your marketing team actually uses — all in one enterprise-ready platform.

Broadcast & Campaigns

Send one campaign across five channels at once

Compose your message once and deliver it over SMS, WhatsApp, Email, Telegram and Facebook Messenger. Each channel is queued independently — a problem on one never blocks the others.

  • Live character counter and SMS-part calculator (160 chars = 1 part)
  • Personalisation tokens — {FirstName}, {Phone} and any custom field
  • Four recipient sources: manual paste, contacts, groups, or CSV/TXT upload
  • Send now, schedule for later, or recur daily / weekly / monthly
  • Broadcast Logs with per-channel breakdown and one-click retry of failures
  • Live cost summary — characters, parts, recipients and total units before you send
app.touchsms.africa/broadcast/send
Send Broadcast composer with campaign name, message editor, recipient tabs and live broadcast summary
Unified Chat Inbox

Every customer reply in one shared team inbox

Replies from all six channels — SMS, Email, Telegram, WhatsApp, Messenger and Live Web/QRCode Chat — flow into a single inbox, threaded per customer and tagged by channel.

  • Conversation threading keeps each customer's full history together
  • Assign conversations to agents; track unread and assigned backlogs
  • Sentiment analysis flags Positive / Neutral / Negative / Urgent messages
  • Live notification bell, desktop push alerts and notification sounds
  • Generate a complaint ticket directly from any conversation
  • Reply with saved templates for consistent, fast answers
app.touchsms.africa/messaging/inbox
Unified inbox with conversations across SMS, Email, WhatsApp and Web Chat, AI On and per-channel filters
Touch AI Assistant

An AI teammate trained on your business

Upload a knowledge base describing your business, FAQs and policies. Touch AI answers customer questions from that material — accurately, on-brand, at any hour.

  • Per-conversation AI mode — hand a single thread to the AI
  • Global AI Mode — auto-reply to all new messages on every channel
  • Per-conversation exclusions while Global AI runs
  • AI replies are badged; Touch AI is tracked as its own agent in reports
  • "Fix Grammar with AI" in the broadcast composer
  • AI data masking hides sensitive numbers server-side before processing
Automation

Drip sequences and recurring campaigns

Build multi-step message journeys that run themselves — welcome series, payment reminders, renewal follow-ups — delivered across your channels on the schedule you define.

  • Ordered steps with flexible timing; activate or pause any sequence
  • Date-column triggers — key steps off contact date fields
  • Assign individual contacts or whole groups into a sequence
  • Drip Logs record every automated send: what, to whom, when
  • Recurring broadcasts: every N days / weeks / months, optional end date
And much more

The supporting tools that make it all work

Contacts & Audience

  • Central address book with search
  • Groups for targeted segments
  • Bulk CSV import, de-duplicated
  • Custom fields → personalisation tokens
  • One-off SMS/Email from a contact row

Message Templates

  • Save reusable, on-brand messages
  • Full personalisation-token support
  • One click into composer or drip step
  • Also available in the chat reply picker

Live QR-Code Chat

  • Public chat page + downloadable QR code
  • Visitors auto-become saved contacts
  • Real-time chat, agent or AI answered
  • Brandable with your logo and colours

Team Collaboration

  • Internal Team Chat — customers never see it
  • Manager / Supervisor / Agent roles
  • Unread badges kept in sync everywhere
  • Enable/disable staff accounts anytime

Complaints Management

  • Log manually or auto-generate from chat
  • Categories, status flow, agent assignment
  • Open/resolved counts & resolution time
  • Surfaced in agent performance reports

Android SMS Bridge

  • Send SMS from your own SIM & number
  • Link a device by scanning a QR code
  • Heartbeat-driven online/offline status
  • Inbound SMS lands in the unified inbox
Reports & Analytics

Prove what worked — down to the recipient

From campaign-level totals to per-recipient outcomes and a full agent performance suite, every number your team needs is a click (and a CSV export) away.

  • Broadcast Reports — sent / delivered / failed per campaign
  • Detailed Reports — per-recipient delivery with reply context
  • Device Reports — bridge throughput and health
  • Agent Report — leaderboard, response times, delivery rates
  • Human-vs-AI breakdown; drill into any agent's 12-month history
  • Print / PDF and CSV export on everything
app.touchsms.africa/reports/agents
Agent Report with KPI cards, replies-by-channel chart, Human vs AI donut and a performance leaderboard
Channel Integrations

Connect each channel once. Use it everywhere.

Every channel is configured in one place, with built-in connection tests, send tests, step-by-step setup help, and per-channel logs and queues.

  • Email — SMTP send + IMAP inbound with auto-email toggle
  • Telegram — connect your bot token in minutes
  • Facebook Messenger — connect your Page via Meta webhook
  • WhatsApp Cloud API — broadcasts and two-way inbox
  • Credentials encrypted at rest — SMTP passwords, bot and access tokens
app.touchsms.africa/settings
Integrations and Settings page showing SMS Bridge, Email, Telegram, Messenger, WhatsApp, AI Assistant and Live Web/QRCode Chat connection cards
Roles & permissions

The right access for every team member

Managers run the show, supervisors keep operations moving, and agents stay focused on conversations — menu items they can't use are simply hidden.

CapabilityManagerSupervisorAgent
Send broadcasts
Broadcast logs & templates
Chat Inbox & Team Chat
Contacts & groups
Automation (drip sequences)
Channel integrations & settings
Add users / log complaints
Broadcast / detailed / device reports
Agent performance report

See it in action with your own data

Start a free trial, or book a demo and we'll set up your first campaign together.