# Pricing: Plans from $49/month, 14-Day Free Trial | Touch SMS

URL: https://touchsms.africa/pricing
Last updated: 2026-09-12

> Touch SMS pricing: Starter $49, Professional $89, Enterprise $199 per month. No per-SMS platform fee, 15% off annual billing, 14-day free trial.

## Simple plans that grow with you

Start with a free trial, no credit card required. Upgrade, downgrade or cancel anytime.

### Starter

For small teams getting started with customer messaging

$49/month

Billed monthly. Cancel anytime.

- SMS & Email channels
- Up to **2,000 contacts**
- **3 team members**
- Unified chat inbox
- Broadcasts & scheduled sends
- Basic AI auto-reply (per conversation)
- Contact import & up to 25 templates
- Delivery & broadcast reports

### Professional

For growing teams that need more channels & automation

$89/month

Billed monthly. Cancel anytime.

- Everything in Starter, plus:
- Telegram & WhatsApp channels
- Up to **20,000 contacts** & **8 members**
- Global AI Mode & AI knowledge base
- Sentiment analysis & complaints
- Drip sequences & recurring campaigns
- Custom fields, team chat & assignment
- Contact export & unlimited templates

### Enterprise

For organisations that run on customer conversations

$199/month

Billed monthly. Cancel anytime.

- Everything in Professional, plus:
- All six channels incl. Messenger & Live QR-Code Chat
- **Unlimited contacts** & **25 members**
- API access & webhooks
- AI data masking
- Agent performance reports & leaderboard
- 10 custom fields & 10 drip sequences
- Priority support

Every plan sends SMS through your own SIM via the free Touch SMS Bridge app, with **no per-message platform fee**. Your mobile carrier's plan applies to actual SMS delivery.

#### Your industry edition is included

Hotels, universities and internet providers get a workspace worded for them, their own lead pipeline, seeded fields and segments, department routing and ready-written message journeys, at no extra cost on any plan above. A plan decides channels, team size and stored records; it never decides which edition you run. [Compare the editions](https://touchsms.africa/industries), or see the hospitality-specific [Front Desk, Concierge and Property Suite plans](https://touchsms.africa/hotels#plans) for per-property pricing.

## Full plan comparison

| Feature | Starter | Professional | Enterprise |
| --- | --- | --- | --- |
| Channels |  |  |  |
| SMS: Touch SMS Bridge (your SIM) | Yes | Yes | Yes |
| Email (SMTP + IMAP) | Yes | Yes | Yes |
| Telegram | No | Yes | Yes |
| WhatsApp Cloud API | No | Yes | Yes |
| Facebook Messenger | No | No | Yes |
| Live QR-Code Chat | No | No | Yes |
| Capacity & team |  |  |  |
| Stored contacts | 2,000 | 20,000 | Unlimited |
| Team members | 3 | 8 | 25 |
| Contact groups | 5 | 15 | 25 |
| Message templates | 25 | Unlimited | Unlimited |
| Custom fields | No | 5 | 10 |
| Drip sequences | No | 5 | 10 |
| Messaging & automation |  |  |  |
| Bulk broadcasts & scheduling | Yes | Yes | Yes |
| Contact import | Yes | Yes | Yes |
| Contact export | No | Yes | Yes |
| Custom fields & personalisation tokens | No | Yes | Yes |
| Drip sequences | No | Yes | Yes |
| Recurring campaigns | No | Yes | Yes |
| Inbox & AI |  |  |  |
| Unified chat inbox | Yes | Yes | Yes |
| AI auto-reply (Touch AI) | Basic | Yes | Yes |
| AI knowledge base | No | Yes | Yes |
| Global AI Mode (all channels, 24/7) | No | Yes | Yes |
| Sentiment analysis | No | Yes | Yes |
| Conversation assignment | No | Yes | Yes |
| Internal team chat | No | Yes | Yes |
| Complaints management | No | Yes | Yes |
| AI data masking | No | No | Yes |
| Reporting & platform |  |  |  |
| Broadcast & detailed reports (CSV) | Yes | Yes | Yes |
| Agent performance report & leaderboard | No | No | Yes |
| API access & webhooks | No | No | Yes |
| Priority support | No | No | Yes |

## Pricing FAQ

### Is there a free trial?

Yes, **14 days**, and you receive your trial license immediately on registering. No credit card required. Explore the platform, connect your channels and send test campaigns before you commit.

### Can I upgrade or downgrade later?

Anytime. Your license controls which features are active; upgrading unlocks them instantly, and locked features are clearly marked in the app so you always know what an upgrade adds.

### Is there a per-SMS charge?

No. SMS is sent through your own SIM using the free Touch SMS Bridge app, so there's no per-message platform fee; only your mobile carrier's normal SMS rate applies to actual delivery. Your plan sets limits on contacts, team members, channels and features, not on message counts.

### What are the plan limits based on?

Your license controls stored contacts, team members, contact groups, message templates, custom fields and drip sequences, plus which channels and features are unlocked. When you approach a limit the app shows it clearly, and upgrading raises it instantly.

### How does annual billing work?

Pay for 12 months up front and save 15% compared to paying monthly. Your plan and limits stay exactly the same.

### Do you offer custom plans for larger organisations?

Yes. If you need more users, more volume, multiple bridge devices or special onboarding, [talk to us](https://touchsms.africa/contact) and we'll tailor a plan.

## Try it free. Decide later.

Every plan starts with a free trial: connect your channels and see the platform with your own data.